Hammer and Coop

My friend Net had an exclusive launch for a very cool (and sexy...) Nokia video campaign.

The trend of attracting consumers attention through very well produced (and budgeted) creative video campaigns is a great thing in my view. It is much more viral (if the movie is good of course) and much less intrusive than the usual ads campaigns.
Check out also this great new serious that BMW produced for the Mini called Hammer & Coop - it's fun & sexy, exactly like the product they are advertising.
With accordance to my last post - why no putting it on YouTube?

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