YouTube & Chelsea - Business Development Tornado

Reuters reports that "English soccer champions Chelsea have signed a deal to show archive footage and daily news on the popular video-sharing site YouTube, becoming the first Premier League club to do so."
And I add - this is surely not the last deal of this kind that we are going to see from the video-giant and it's rivals(?) in the near future. YouTube's true potential (at least the short term one) is concealed in finding those interest specific groups within their huge audience, and offer them a better experience outside of their "natural habitats" (in this case - chelseafc.com ).

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