Marketing Tools For Small Businesses

Marketing Tools For Small Businesses

There are many marketing tools for small businesses that can make advertising your small business easier. These tools can help you reach a wider audience and improve your business’s visibility. Some of these tools are free, and some of them cost money. These tools can help you track and measure results. This article will discuss some of the best free tools for small business marketers. You can also learn about some of the more popular ones, such as Keap, Keyword Planner, and ActiveCampaign.

Keyword Planner

Keyword Planner is an online tool that helps you find the best keywords for your website. It provides data on keyword popularity, average monthly searches, and suggested bids. It also helps you find the right keywords to use for web content. It also scans your website content and adds it to search engines.

Keyword research is essential for small businesses. You need to make sure you are targeting the right audience. To do this, you should use a digital marketing tool such as the Google Keyword Planner. There are also more sophisticated suites of tools available to help you with your SEO. However, they can be quite expensive, with monthly subscription fees as high as $100. However, you can still use inexpensive tools like KWFinder. This tool will provide you with hundreds of keyword suggestions, along with data on search volumes and trends. It will also give you an idea of how difficult it is to rank for each keyword.

Another useful tool is Google Ads Keyword Planner. This is part of Google’s Adwords toolset and can be used to build paid advertising campaigns. It lets you see the amount of traffic for various keywords, allowing you to make the best decisions for your website. Keyword Planner also allows you to set a daily budget and bid maximum.

If you’re using Google Ads to advertise your business online, you’ll need to optimize your keywords to increase the chances of getting traffic. You’ll need to find new ideas for keywords and create ad groups. Google Ads Keyword Planner also has a lot of features. It will help you combine multiple keyword lists and determine the most competitive bid.


If you’re looking for an email marketing tool to grow your business, ActiveCampaign is the way to go. Its powerful tools let you segment your lists, create targeted campaigns, and measure results. Plus, it can integrate with more than 700 other apps to automate tasks. And because it uses Automated Email Marketing (AEM) technology, you can easily set up and send emails to a list of targeted contacts.

ActiveCampaign has a powerful marketing automation feature that lets you automate actions and send emails to a group of customers or subscribers. You can also set up custom triggers for every action on your website, from live chat to email marketing. This allows you to keep subscribers engaged and drive conversions. Although it may sound like overkill, it works.

ActiveCampaign’s drag-and-drop interface allows you to quickly create a campaign and customize fields. It also lets you build forms and workflows. While the program does not have a native landing page creator, it offers integrations with landing page builders. You can also create custom email templates.

ActiveCampaign can also help you manage your CRM. It integrates with your email marketing data and other digital marketing tools, so you can easily manage your customers. It also provides tools for automating sales follow-up. For example, you can set up an automated chatbot to respond to customer queries, send SMS, and create landing pages. You can even manage Facebook ads.

ActiveCampaign is a powerful marketing automation tool with a wide variety of free and paid features. Its CRM allows you to keep track of your contacts and customers, and you can create automated email sequences for sales and marketing. It also has an integrated CRM that makes it easy to track customer behavior. If you’re looking for a marketing automation tool for your small business, ActiveCampaign is a great choice.


Sendinblue is a robust email marketing platform with top-rated deliverability rates. In addition to sending automated emails, this software enables you to track various metrics, including website traffic, sales, and engagement. It also has a workflow editor for setting up triggered campaigns and can analyze campaign data. Despite its simplicity, Sendinblue offers a powerful set of marketing tools for small businesses.

Sendinblue has an in-built previewer, but it does not offer spam testing. It provides a list of hard and soft bounces, and it also allows you to export a blocklist. Furthermore, it allows you to upload up to 15 images and does not limit individual image sizes. It also offers a dedicated IP and Landing pages, but they are not available on all plans.

Another great feature of Sendinblue is its email segmentation. Depending on your business goals, you can easily create a different campaign for different segments of your list. Furthermore, it integrates with social media platforms such as LinkedIn and Instagram. You can use this to track your customers’ activities and provide relevant offers to them.

As an added bonus, the company offers free email templates. Their responsive templates look great on mobile devices and desktop computers. They also feature sign-up forms that can drive engagement. And for those who need more custom design options, Sendinblue has a variety of templates for this. You can also choose from a variety of email templates, ranging from B2B to transactional. These templates can also be used to build a newsletter.

Apart from being easy to use, Sendinblue also has drag-and-drop email building tools. These tools help you build attractive, engaging emails and can even build on existing landing page templates.


Keap is a great tool for automating marketing and sales processes. The software allows users to automate almost every process in the sales cycle, from creating and sharing a custom price quote to accepting and converting orders. It also includes sales pipeline management tools. For instance, you can automatically follow up with unsatisfied customers and ask for reviews.

The Keap Business Line integrates with a number of other apps to provide additional functionality. This tool integrates with Keap CRM to keep customer contact histories in one place, and it also provides invoicing, booking appointments, and more. These tools work through Twilio APIs.

Keap CRM includes features for automating lead capture, audience segmentation, data migration, and integrations with third-party services. It collects and organizes leads automatically using custom lead forms, landing pages, and social media. It also automates actions based on a customer’s actions, like sending a discount code when they reject an offer.

For small business owners, Keap provides an all-in-one marketing and sales automation tool that enables users to build and manage campaigns and nurture customer relationships. It allows users to score leads based on their conversion potential and send personalized messages to contacts based on triggers. Other features include a mobile app, full lead forms, and page building capabilities.


Canva is a great tool for creating content for your business. With its easy-to-use tools and functionality, even a non-technical person can create compelling content. The service also helps small businesses overcome some of the hurdles associated with content marketing. You can sign up for a free account and use unlimited design templates, stock images, icons, and other components to create a variety of marketing materials.

Canva comes with ready-to-use templates that you can customize to match your brand’s colors and fonts. These templates also come with the ability to upload a logo and photos. You can also build your own custom design from scratch, starting with a blank page and adding elements and typography.

In addition to creating social media graphics, Canva can also be used to create marketing collateral for small businesses. You can use the software to create posters, brochures, flyers, and presentations. If you aren’t a graphic designer, you can also use Canva to create prebuilt templates.

Canva also allows collaboration within a team. You can share a template with your team members, write comments and tag team members to assign tasks. You can even exchange designs, so that your team can collaborate on a project together. The collaborative nature of Canva allows for easy collaboration for presentations, social media, and print items. If you use Canva for your social media marketing, it will save you time by eliminating the need for complex design work. You can easily create social media posts with Canva templates that will attract customers and build brand awareness.